Downloading the Placement Report for RelevanceWatch for Display

The following is a checklist for downloading the "Placement Report" in AdWords.


Step 1:  Log into your AdWords Account.  


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Step 2: Click "Products" and then select "AdWords".


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Step 3:  Select the "Campaigns" tab on the homepage primary tab set.


Imporant Note:  If you do not select a specific "campaign" or "ad group" this will be a global account query.  The file size limit for PureClick is 10MB which will roughly translate to around 10K placements.  It is advisable to start with either a small date range or a secific campaign.  You can do as many uploads as you like.


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Step 4:  Select a date range for the placements to review. 


AdWords Date Range


Step 5:  Click on the "Display Network" secondary tab set.


Display Network Tab


Step 6:  Click on the "Placements" tab on the teritary tab set.


AdWords Placement Tab


Step 7:  Click "See Details" and then select "all".


See Detail All


Step 8:  Once the screen refreshes, click the "download" icon.

(it is the downward pointing arrow with the line beneath to the right of the columns button)


Downward pointing arrow with the line beheath


Step 9:  Customize the name of your "Placement Report" The default report name is "Placement Report", we suggest that you name it something more descript, such as the campaign name, ad group name, date range or something that distinguishes it as unique. 

VERY IMPORTANT: Select the format as a ".csv" NOT "Excel.csv"

  File Naming and Format


Step 10: This is a combination of necessary steps for RelevanceWatch.  It is as close as you can get to an itemized transaction record in the Google Display Network.  As absurd as it is, there is no true transaction data provided by Google.

  • Under the Segment Section, go ahead and click the "Ad Segment" link
  • Click the dropdown arrow and select "day"
  • Then click the "Ad Segment" link again
  • Click the dropdown arrow and select "Networks (With Search Partners)
  • Then click the "Ad Sement" link one last time
  • Click the dropdown arrow and select "Ad Type"

It should look like the following:


Steps to individual placement audit


Step 11:  You can create, the PureClick RelevanceWatch ready, "Placement Report" now by clicking on the blue "Create" button and save it to your computer.


Schedule and Create


Alternatively, if you want to routinely audit this same "campaign" or "ad group" and you don't want to go through the steps outlined you can auto generate this "Placement Report".  For instance, you can select the "last seven days" and schedule this to run weekly to audit the placements.

These steps are necessary to produce a properly formatted "Placement Report" for RelevanceWatch.  Once you have saved the file, go ahead and login to your PureClick account and upload the file to RelevanceWatch.

PureClick Releases RelevanceWatch for Display - Press Release

Posted 10/24/2013

Exposes Google display placement irrelevance and data inaccessibility

October 08, 2013 01:00 PM Eastern Daylight Time

SANTA BARBARA, Calif.--(BUSINESS WIRE) has just released RelevanceWatch™ for Display, a software-as-a-service product. PureClick™ has debunked Google’s claim of providing relevant placements. Advertisers using PureClick’s RelevanceWatch have rejected a majority of the placements in Google Display Network as irrelevant to their products and services. RelevanceWatch allows advertisers to quickly and easily find the relevant AdSense publishers and reinvest the majority of their display spend into more effective advertising.

“The effective management of the Google’s Display Network placements has become an essential part of advertisers’ overall strategy and now represents almost $12 billion in Google revenue,” said Tim Rodgers, CEO of PureClick. “Although there are some AdWords management tools, placement data is extremely difficult to access and is provided in non-viewable formats, which makes the efficient review of thousands of publishers’ sites nearly impossible to perform. PureClick maintains that the days of blindly trusting Google to make relevant placements are over, and PureClick’s RelevanceWatch for Display returns this control over ad placement relevance back to the advertiser.”

RelevanceWatch for Display uses Google’s own AdWords reports to transform the data into a powerful visual display of the Google AdSense publisher’s placements. Advertisers easily review the sites and then vote on the relevance of the site to their business based on the contextual site content and performance data. The easy-to-use interface allows the advertiser to quickly “accept” or “reject” each ad placement, enabling advertisers to find the good sites, block the bad sites and quickly compile Google credit requests at their discretion.

PureClick is offering a free upload to advertisers and marketing agencies allowing them to quickly and easily experience the power of RelevanceWatch for the Google Display Network. For a demonstration of RelevanceWatch, go to For more data on PureClick RelevanceWatch tools or a free trial, sign up for a free account and view the demo data set at

About PureClick

PureClick provides software-as-a-service products to shift the balance of power over relevance from Google back to the advertisers. By focusing on relevancy to the individual advertiser, PureClick’s services provide unparalleled efficiencies to the advertiser in order to safeguard their brands and their marketing budgets. The Company’s patent-pending technology provides advertisers transparency into the context of their ad placements, the true economic cost of those placements and protects the advertiser against the relevance excesses of the Google Display Network. PureClick maintains high standards of data privacy and security for advertiser placement data. For more information on PureClick, go to and

“,” the PureClick logo, the “Relevancy Matters” tagline, and “RelevanceWatch” are the trademarks of PureClick. All rights reserved. Other marks are the property of their respective owners.

Business Wire Link


How to Upload a Placement Report into RelevanceWatch for Display

Posted 10/06/2013

Once you have downloaded your properly formatted "Placement Report" from AdWords, follow these simple steps to import them into RelevanceWatch for Display. It takes seconds.


Step 1:  Download the properly formatted “Placement Report” to your desktop or other known location on your computer.


Step 2:  Login to your PureClick account and click on the "reports" tab in the upper right hand corner.


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Step 3:  Click on the blue “New” button in the left hand column.


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Step 4:  Drag and drop the “Placement Report" from your desktop or other location into the screen.  Alternatively, you may locate the file to upload by clicking on the small box and locating it on your hard drive.


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Step 5:  Wait for it to upload and process (less than 60 seconds usually, a lot less for small files), it will prompt you on which folder to store the “Placement Report” you just uploaded.  Once the folder selected it will open the file into the viewer mode and you can start reviewing the placements.

The placements are automatically ordered based 0n "total cost".  You can customize the order in the filters section on the "order by" drop down menu.

How to Exclude Rejected Placements in the Google Display Network

Posted 10/04/2013

The purpose of this blog post is to provide a step-by-step instructions for the exclusion of "rejected" placements selected in RelevanceWatch for Display and applying them to Google AdWords.

In general, you will need to copy the compiled "rejected placements" in RelevanceWatch and copy those "rejected placements" to the applicable "campaigns" or "ad groups" or globally in AdWords.

Step 1: Login to your PureClick Account and select the specific file you have reviewed to view and copy the "rejected" placement list. Open the file.


Login and Select Placement Report to exclude from


Step 2: Once the file loads, select the "Export" tab on the left hand navigation.   Click on the "Rejected" link under the "List" heading.  See red arrow.



Step 3:  A pop up will show above the viewer with the compiled list of all the sites that you have "rejected" for that file.  Click the"Select All" button, it will grey out the window, and then use your "command" or "control" key along with the "C" key to copy it to your clipboard on your computer for use in AdWords later.

(note: if the box does not appear as below, it is probably due to your browser settings, you can download the "CSV" file for "rejected" and copy the row of sites, it is the same list and will paste properly in AdWords.)


Copy rejected placements


Step 4: You now have all the "rejected" placements for this report stored on your clipboard and are ready to manage this information in AdWords for excluding these sites from future placements of advertisements.  Login into your AdWords account and click on the "Campaign" on the primary tabs.


Campaign Tab


Step 5: Click on the "Display Network" tab on the secondary set of tabs.


Display Network


Step 6:  Click on the "Placements" tab on the tertiary set of tabs.


  Placements Tab


Step 7:  Scroll down to the bottom of the page and click on the blue "+ Exclusions" link.  Again, click on the "Placements" tab for the tab set below exclusions.




Step 8: At this point you need will need to decide whether you want to apply "rejected" sites to an "AdGroup" or "Campaign".  For the purposes of this example we will choose "Ad Group".   Click on the "Add exclusions" button below "Ad group level" header.  Select the "Ad group" you want to add the "rejected" sites to and then click inside the box and press "Command" or " Control" plus "V" key to paste the sites that you copied in Step 3 above.  Then click  the "save" button.


Exclude Ad Group


Step 9:  At this point the "rejected" sites are blocked for any further activity for that "Ad group".  You can go back and edit at any time and "delete" all or some of the exclusions.  You may also add more "exclusions" later WITHOUT overwriting the existing "exclusions" list.  

For example: If you already have exclusions that you have added and you paste more to the list, the action will not overwrite the previous work, but simply add the ones that are not present for that "Ad group" exclusion list.  You do not need to reconcile the separate lists.


Campaign and Global Rejection of Placements in AdWords

Google does not make this easy for the advertisers.  Please keep in mind that if you add a new campaign, you will need to add it to this list as well or you will see prior rejected placements deplete your advertising spend.

Step 1: If you want to block the rejected sites list across all of your "campaigns in AdWords", follow the same process by selecting "Add exclusions" underneath "Campaign level" shown above in Step 8 above.  Then select a campaign from the drop down menu.


Campaign blocking

Step 2:  At this point you will be presented with the following image, click on the "Create and manage lists" at the bottom of the box.


Create and manage list


Step 3:  There will be a new screen below, click on the "+ list" button.  At this point you are creating a list of "rejected" sties that can be applied across ALL of the Google Display Network campaigns.


Plus list


Step 4:  Create a list name.  Place your cursor in the box rovided.  Then paste the "rejected" placements in the field  from your clipboard by pressing the "command" or "control" key along with the "V" key.  This should now display all of the sites that you had previously selected in RelevanceWatch.  Click the blue "Save" button.


Global Brand Risk


How to apply to all or some of the Campaigns

Step 5:  To apply the exclusions to all campaigns in AdWords, check the Box next to the list name and click the "apply to campaigns" button. On the next screen, you can select all or some of the campaigns you want to apply the "rejected" exclusions to and click "Save".  

You will now see the # of "Exclusions" and "Campaigns" next to the list name.  You may go back and add to or delete from these at any time in AdWords.  

As you find more exclusions in RelevanceWatch, you can add them to any of the lists to prevent abuse in the Google Display Network.


How to use RelevanceWatch for Display

Posted 10/02/2013

The following is a quick guide that is intended to give users a basic understanding of the use of RelevanceWatch for Display.  At its core, it is a viewer that allows advertisers and agencies the ability to see the sites and actual locations where their ads were served.  It is also has powerful filters to quickly isolate data that is specific to their interest through the use of filters and the display of performance or economic data for each site and for placemnents within the publishers site.

Most importantly, it allows advertisers to accept or reject the placements through a quick voting mechanism found below the information related to the site. This information is provided for each site to assess the relevancy to the advertiser and create an actionable list of sites to target or sites to block along with valuable insight into the nature of display advertising.


RelevanceWatch for Display Interface Screen Shot: (Pending patents apply)

RelevanceWatch Screen Shot Main Interface

1.  Placement viewer

2. Site or page placement URL

3. Placement performance

4. Site or detailed page placements toggle

5.  Voting option (pass, accept, reject)

6. Status window

7. Filters

8. Export

9. Load report

10. AdWords support


Intereacitve Elements of RelevanceWatch

1.  The viewer 

RelevanceWatch Viewer


Description:  This is a simple interactive viewer that allows you to determine the site relevancy to your goods or services at a top level.  You can scroll within the viewer and drill down within the site to have a bettter understanding of the value of the publisher to you.  There will some sites that do not allow for the viewer to render the site, (most notably youtube, google mail and all anonymous publishers) if you encouter them you may click the web address below the viewer and visit them directly. 


2. URL or page placement

URL and Page Placement

Description:  This field shows the URL that you are viewing in the viewing screen above.  It also serves as a link to the site or placement, should you desire to leave PureClick and explore further and opens in a new tab for your convenience.  It is intereactive with the viewer, the button to the right toggles between the individual pages on the site and the performance data below.


 3. Placement Performance

Placement Performance

Description:  Placement performance is the represented data for the URL above.  If you are toggling between the sites general performance and the individual page placements within the site the placement performance will change to reflect the instance being viewed.  For page placements it will link to the page rendered if you chose to see the current ad structure for the page.


4. Site or detailed page placements toggle


Description:  This is a very powerful button to the right of the URL box that allows you to drill down to the individual pages within the site where your advertisements were served.  It is native to the Site only. For example, if you are reviewing a site and want to see the individual placements within the Site, simply click the button to the right of the URL.  It will now show each of the pages within the site and the placement data will reflect that individual page.  When you have completed the review process, click the button and it will toggle back to the overall site performance data set.  It is in this manner that you may select relevant placements within the Site and exclude irrelevant placements at a Site level.  Please note that the accept or reject option will change to a neutral yellow after this has occured.  You may override if you choose.


5.  Voting option (pass, accept, reject)

Accept Reject Pass


Description:  There is information and then there is what you do with the information.  This is the heart of RelevanceWatch benefit to the advertiser.  You can accept a placement that is working for you, reject a placement that poses a brand or economic risk or simply move on to another placement with making a decision because there is either not enough information or the value of the placement is still unclear.  If you hit accept, the information is stored in your file to migrate to a managed placement and also compiled into the export option for reporting.  If you hit reject for the placement, it is compiled into a list of other rejected placements to be be excluded within AdWords at a later date.  If you pass, nothing happens and you simply move on to the next placement.  More on this is covered in the Export Section.


6. Status window

  Status Window


Description:  This window gives you a dynamic display of the relevancy of the placements in the report as you go though the placements.  It reflects the selection you are reviewing.  If you are reviewing all the Sites in the placement report, it will show you your progress as you work through the placements.  If you toggle to the individual Site page placements, it will reset and only show the individual site data.  If you are reviewing a filtered set of data, it will dynamically generate the progress based specifically on the filtered set of data.  There is also a small function option for an alternate view in the lower left should you prefer to review the selection in an intereactive column view.  It will keep a running tab or various items, like the cost of irrelevant placements, the total cost of the selected sites, dates, etc.


7.  Filters




Description:  Filters are a powerful ally in quickly finding the sites that are either relevant or irrelevant to your business.  Some broad placement reports may be comprised of hundreds, if not thousands of sites.  Filters allow you to quickly use customized criteria to find what is most relevant to you or sites that pose the greatest financial risk.  Unlike Adwords tools, you can quickly set up multiple criteria to find abuse in the network.  For example, you may want to view sites with no conversions and a high CPC, or you may want to view sites with ridiculous impressions and low CTR, or you may want to see my personal favorites ridiculous Click-through-rates.  You can also select individual campaigns within a report from this screen, pick up where you left off buy choosing the state function on the placement report and order by a number of criteria.


8. Export




Description: Once you feel comfortable with the review of placements you can then use that effort to better serve your interests.  The export function has a number of options available.  By using the CSV export option you can download the file in an excel type format for record keeping purposes locally on your hard drive.  The list view can quickly and easily be utilized to compile the accepted (list >accepted) placements to create a managed placement for an ad group in AdWords.  The rejected list allows you to quickly cut and paste those placements that you have rejected (list > rejected) into the exclusions list for a campaign or ad group in AdWords protecting you from wasted spend on irrelevant placements.  The report feature is a powerful tool that allows you to quickly generate a summary of your efforts to report internally or if you are an agency, prepare for a client.  It allows for the sharing via a link, email or PDF.  If you only want to report on a filtered data set, simply check the box and all of the above will only be applied to the filtered data set you are reviewing.


9. Load Reports

This allows for the quick comparison with other placement reports you have uploaded in you campaign and review and reference them quickly.


10. AdWords Support


AdWords Support


Description: This is pretty basic. Chances are virtually gauranteed that you will have an issue with some if not the vast majority of your placements.  You can do a couple of things with this function.  Export your rejected placements to review with your Google representative.  Turn off Display. Or we have a list of preferred providers that we work with and trust that have proven that they will manage Display to the best interest of the advertiser.

Find out more at


If you have any suggestions or feedback on the product that you would like to share, please email us at [email protected]